Cookies & Tracking
Last updated 31 October 2026
In short: We use essential storage to run the site. With your permission, we also use cookies and similar technology for analytics and advertising, including personalised ads. You choose, and you can change your mind at any time.
1. Your choices
When you first visit, we ask what you’re happy for us to use. Essential storage is always on. Analytics and advertising cookies are only set if you allow them, and rejecting them doesn’t stop you using any part of VacationMe.
— also at the bottom of every page.
2. Essential (always on)
These keep the site working and remember your settings. They are stored in your browser’s local or session storage, on your device only.
| Name | What it’s for | How long |
|---|---|---|
| vm_token | Keeps you signed in. | Until you sign out |
| vm_did | A random id for this browser, so an account banned for breaking our rules can’t simply sign up again. Also kept as a cookie and in IndexedDB. | 400 days, renewed when you visit |
| vm:cookie-consent | Your cookie choices, and when you made them. | Until this policy changes |
| vm:theme | Your Light / Dark / System choice. | Until you change it |
| vm:feed-view | Whether the feed shows as a list or a grid. | Until you change it |
| vm_recent_searches | Your recent flight searches, for quick repeat searches. | Until cleared |
| vm:post-draft:… | A post you started but haven’t shared yet. | Until you post or discard it |
| vm:weather:v1 | The home page weather, so it loads instantly. | Refreshed every 30 minutes |
| vm_selected_offer | The flight you picked, while you complete the booking. | Until the tab is closed |
Services you choose to use may also set their own essential cookies: Google when you sign in with Google, and Stripe when you pay by card (including to help prevent fraud).
3. Analytics (only if you allow it)
Measures how people use VacationMe — which pages are visited, how long searches take, where people get stuck — so we can improve it.
Google’s tags load on every page, but until you allow analytics they run in a restricted mode: they set no cookies and send Google only cookie-free signals (for example, that a page was viewed), which can’t be linked to you and which Google uses to estimate overall visits. Allowing analytics lets them set cookies and measure your visit in full.
Separately, our own servers count visits without cookies and without storing anything on your device (see Privacy Policy, “Website visits”). That count isn’t affected by your cookie choices because it can’t identify you.
Provided by: Google Analytics (Google LLC), Google Tag Manager (Google LLC)
4. Advertising (only if you allow it)
VacationMe shows ads. With your permission, we and our advertising partners use cookies and similar technology to:
- show you ads, and limit how often you see the same one;
- measure whether ads work;
- personalise ads based on your activity on VacationMe and, through our partners, on other sites.
If you don’t allow advertising, you may still see ads, but they won’t be personalised and no advertising cookies will be set. Advertising tags (such as the Meta Pixel) load on every page but send nothing to our advertising partners until you allow advertising; Google’s tags send only the cookie-free signals described above.
Advertising partners: Meta Pixel (Meta Platforms, Inc.)
5. Marketing emails
We only send marketing emails if you’ve opted in (Settings → Preferences → Deals & inspiration). Those emails may contain small tracking images and tracked links, which tell us whether an email was opened and which links were clicked, so we can send offers that are more relevant to you. Every marketing email has an unsubscribe link, and you can turn them off in Settings at any time.
Sent using: [email provider to be listed]
6. Changing your mind
Use Cookie settings at any time; your new choice applies straight away. You can also clear site data in your browser settings, and we’ll ask you again on your next visit. Signing out removes your sign-in token.
More about your data is in our Privacy Policy. Questions? Contact us at vacationme.com/contact.